I caught up with my original Coffee Sensai one day and enquired what great Single Origin coffee he was currently drinking. I was shocked when he sheepishly confessed, he had ‘given up’ trying Single Origins, because it took him most of the bag to dial it in. Whereas with his preferred routine Blend, at least it was always the same, and he didn’t have to struggle.
How many customers must try a new Single Origin and have a bad experience, mainly because they used an inappropriate recipe resulting in a very sour cup of coffee?
Wouldn’t you get more repeat customers if you helped them, by providing in addition to the roast date, a QR code to density.coffee.
Use the QR code on your bags.
Do try it.