I caught up with my original Coffee Sensai one day and enquired what great Single Origin coffee he was currently drinking. I was shocked when he sheepishly confessed, he had ‘given up’ trying Single Origins, because it took him most of the bag to dial it in. Whereas with his preferred routine Blend, at least it was always the same, and he didn’t have to struggle.
How many customers must try a new Single Origin and have a bad experience, mainly because they used an inappropriate recipe resulting in a very sour cup of coffee.
Wouldn’t you get more repeat customers if you helped them, by providing in addition to the roast date, the density, and a QR code to density.coffee.
You might roast 60kg batches, get say 40kg roasted beans, which will fill say 160 250gm bags. It will take you about 5 minutes to measure the density of that batch and note it down. That’s 5 mins work to potentially make 160 customers a lot happier.
Customers are going to want to repeat buy from you, because you put in the effort to give them access to very specific customised recipes, whereas some roaster down the street doesn’t. It becomes a point of difference. And the cost of this is almost nothing.
Here is a PDF for Avery L7159 stickers.
Or use the QR code to make up your own.
Do try it.
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